I ran nightclubs for ten years, restaurants for five and events for thousands. I headed up comms for a two billion business then flew solo to reach those who needed me most. I understood people before I mastered business. I show you how to do the same by understanding you first.
Ex Nightclubs Operator, Human Design, MSc Leadership + Strategy, Master Certified Coach, Writer, Might Be A Witch.
MEET ALEX
Where the thinking happens. Life, writing, and what I'm working out as I go.
SUBSTACK
Every interpretation I've written, in one place. £27 a month.
The Library
Your design, decoded for decisions, money and visibility. From £125.
The Design Brief
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Design Rooms
Design Review
Design Brief
WRITER / Coach / HUMAN DESIGN / The 23 Method/ DESIGN BRIEFS / Substack / SPEAKER/ Cardiff /
Ever since I got cancer, I wanted to hang out with folk who got me and I got them, live clutter-free, drink tea in bed, master the *capsule wardrobe, never explain myself again.
I built a business and a life to make all of it true (*still work in progress).
NEVER explain YOURSELF AGAIN
THE MISSION
ABOUT
Then, in the same year, I got a first-class MSc in Leadership + Strategy and got through breast cancer. Both taught me the same thing: advice that fits everyone fits no one.
Human Design gave me the missing piece — the mechanics of how each person actually decides, communicates, earns and burns out. Now I give founders their own manual, and show them how to run it.
I spent two decades in FTSE 250 rooms watching brilliant people get stuck on a regular basis.
My method is three moves. Wake: see the pattern running you. Clean: find the mechanic behind it — a fear, a conditioning, a transit — and clear what isn't yours. Dress: step back into your own strategy and authority, and build from there.
I'm also a health coach, because your design needs your body on board. Not a mindset — a whole design-set.
Most founders don't have a strategy problem. They have a borrowed operating system problem.
At the same time.
That's not you being too much. It's an emotional wave, and about half of us are built to ride one. The trick isn't stopping it. It's never deciding at the top or the bottom of it.
belly laugh + cry
Small rooms, in person. Lefkada, June 2027 — the first one.
Design Rooms
One-to-one. Bring the decision you keep circling; leave with the answer your design already had. £300, or £800 for three.
Design Review
Your design, decoded for how you decide, sell and spend your energy. Written for you, not your type. From £125.
Design Brief
WAYS TO WORK TOGETHER
Everyone has an instruction manual. Most have never read theirs. The Design Brief is yours — written from your chart, answering your specific questions, full of actionable insight, and built to be used this week, not left to collect dust on a hard drive.
BRIEF
THE DESIGN
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One method for deciding without second-guessing, checked against your body, not your inbox. Practical, live and immediately usable — for founders, leaders and their teams.
workshops
1000 RIGHT DECISIONS
EVERY GATE, EVERY CENTRE
Every Human Design interpretation I've written, in one place, and growing. For when you want to look something up rather than guess. £27 a month, cancel any time.
library
The
Laura Belgray, bestselling author
Alex's Design Brief gave me the jolt of motivation to go write my next book. How she uses Human Design to talk about how to sell was totally eye opening.
IT GAVE ME the JOLT to WRITE MY NEXT BOOK
Nicola, copywriter
Uncannily accurate — how does she know this about me? I've learnt more about me now than in the last 30 years.
UNCANNILY ACCURATE
Kara Kull
It has truly shifted the way I'm moving through life. I'm letting things go, finding more energy and trusting myself.
I'M LETTING THINGS GO
REST is REQUIRED, NOT EARNED
06
BURNOUT is often SOMEONE ELSE'S DESIGN
05
ADVICE that fits everyone fits NO ONE
04
YOUR BODY gets a VOTE
03
CERTAINTY beats SPEED
02
DECIDING is a SKILL
01
CORE BELIEFS
Start with your Design Brief, or book a free twenty-minute call and bring the decision you keep putting off.